The Crisis in Agriculture: Who Really Controls What We Eat?

If you are reading this blog, you probably already know the big problem that agriculture is facing today, or you want to know if it is really in such a critical situation. In any case, it is important to understand how these challenges directly affect the food that reaches your home and, therefore, your health, because in the end, we are what we eat. Several actors are involved in this equation of agriculture: the farmer, the State/globalization (Agenda 2030), the intermediaries and the final consumer. Below, we are going to analyze each of them separately. We are going to divide it into two parts: first, we will talk about the State, globalization (Agenda 2030) and the intermediaries, who are the main responsible for this situation. Afterwards, we will focus on the two great victims: the farmers and the final consumer.

The State, globalization and the (Agenda 2030) :

They are primarily responsible for the problems facing agriculture today. Policies and agendas promoted by governments and international institutions are leading the agricultural sector towards a future in which local and traditional production is threatened, with the aim of centralizing control of food.

For example, the 2030 Agenda and its sustainability goals are often presented as a positive initiative for the planet, but in reality, some of its policies promote intensive agriculture and excessive use of biotechnology. This pushes small farmers to abandon their land, favouring large corporations and monopolies.

In addition, figures such as Bill Gates, one of the largest agricultural landowners in the United States, are investing in technologies to create synthetic foods and promote the consumption of insects as a source of protein. In 2021, Gates backed projects such as “lab-grown meat,” an initiative that seeks to replace traditional meat with artificial products. He has also promoted the use of genetically modified seeds that force farmers to rely on large companies for their acquisition and replanting.

The shift to this type of diet is not only about altering our diet, but also about controlling what we eat and, therefore, our health and behaviour. By limiting natural food options, they want to lead us to consume processed products and foods such as insects, which have been heavily promoted in the media and global forums. If they were to succeed in implementing these policies, they could create a food dependency on the elites, who would control what we eat and in what quantities.

News such as Bill Gates' acquisition of agricultural land or the pressure from the European Union to reduce carbon emissions (which affects farms) show that the goal is to end traditional agriculture. If the foundations of local agriculture are destroyed and food production is centralized, control of food will fall into a few hands, and whoever controls what we eat will largely control our lives and decisions.

This perspective may seem conspiratorial to you, and it is normal that you have doubts. I invite you to investigate these issues further and draw your own conclusions. We have been in the agricultural sector for more than 30 years and have experienced first-hand the decline of our countryside and the intentions of these great elites by imposing a lot of bureaucracy on us and making our lives complicated when it comes to growing crops, which is what we do best: bringing fresh and healthy food to your home.

And the second culprit, who is not far behind, is abusive intermediaries :

Most, but not all, middlemen exploit farmers by paying ridiculously low prices while they take most of the profits without taking any risks. A real example we have experienced is when we negotiated with a middleman to sell our fruit at €0.70/kg, and in the end, they paid us €0.30/kg. This is an absolute ruin for any farmer, as it does not even cover production costs.

This is the harsh reality for many farmers who do not have the structure or resources necessary to defend their products at a fair price. Abusive intermediaries have a devastating impact on the agricultural sector, discouraging producers from continuing to farm. Seeing that their efforts are not profitable, many end up abandoning the fields, and there is no generational change because it is not worth continuing to produce food when only one part of the chain is enriched: intermediaries and supermarkets.

Without farmers, there would simply be no food. However, with the current dynamic, only the middlemen and large retailers benefit, while those who actually produce end up ruined. This creates a vicious circle where there are fewer and fewer people willing to dedicate themselves to agriculture, and the countryside is emptied. In the end, if something is not done to change this situation, we will lose local and traditional production, leaving it in the hands of large corporations that control the entire process and prices.

And in return, we are going to talk about the two people most affected by this situation: farmers and end consumers.

On the one hand, farmers, who take all the risks and work tirelessly to produce quality food, end up receiving crumbs for their efforts. This not only affects their economy, but also demoralizes them, causing many to decide to abandon the countryside. The lack of support and injustices in the distribution chain are causing a real crisis in the agricultural sector, where it is increasingly difficult to find young people willing to continue the family tradition.

On the other hand, consumers are also affected. With fewer farmers, the supply of fresh, quality products decreases, and final prices skyrocket. In addition, the control of food by large corporations and intermediaries means fewer options, less fresh products, and often, inferior quality. In the end, the consumer pays more for a product that, in many cases, is worse and less healthy. This dynamic breaks the connection between producer and consumer, moving us further and further away from sustainable and local food.

And you're probably wondering... How can we solve this situation?

Don't worry, it's not all bad news. I'm not here to alarm you, but to show you that there is hope. We are positive, fighting people, with ethics and principles, who always look for ways to solve problems. And as they say, big problems require big solutions.

But before we tell you about our proposed solution, it is important that you know who we are and why we have the authority to speak on this topic.

We are Europagricultproduct (EAP) , an initiative founded by Pascual Cabedo, a farmer with more than 30 years of experience who has experienced everything mentioned above first-hand. That is why he is now dedicated to direct sales with products from his own Finca La Salada and now with Europagricultproduct he seeks to help other farmers.

Europagricultproduct (EAP) is the definitive online platform for European agriculture. The perfect link between farmer and end consumer.


These are our 4 pillars:

- Fair, profitable and stable prices for farmers.

- Lower prices than supermarkets, delivered directly from the field to your table.

- Freshness, quality and safety for your health.
- 100% Spanish origin guarantee.

In the scant 4 months of life that we have , these are the numbers that position us as the great solution to the food sector in Europe.

+ 500,000 followers across all our social networks.

+ 1,000,000 kg of fruits and vegetables paid at a fair price to our farmers.

+30,000 customers have received fresh and safe products at home.

Why are we the solution?

At Europagricultproduct (EAP), our mission is not only to connect farmers and consumers, but to transform the agricultural distribution chain with a fair and transparent approach.

1. A transparent and committed team

We are not just another platform: we are a team of farmers, consumers and professionals who advocate for fair and direct trade. You will not find any platform as transparent as ours. For each product, in the “Transparency” section, we break down all costs and clearly show our 5% margin.

We know that we are intermediaries, but we do not hide it. What sets us apart is that we always start from the price that the farmer needs to be profitable and, from there, we add the rest of the costs. An example of our transparency is the recent agreement we reached with the transport agency to reduce transport rates by 7% throughout the peninsula and up to 19% in some regions. This discount is not to increase our margins, but to pass it on directly to the consumer. How many platforms can say that they do not earn a single cent on shipping with the famous “free shipping”?

2. Farmer's defense

We make sure that every farmer receives a fair price for their work. You can see for yourself, talk to them or visit them on their farms. We put the farmer at the centre, ensuring that the price they receive covers their costs and allows them to live off their work with dignity.

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3. Commitment to the consumer

Our promise is to always offer the best prices, guaranteeing quality and freshness. We have achieved this for most products, but for others it is still not possible to compete with supermarkets, which often pay farmers unfairly low prices. Even so, we continue to work every day to improve this and offer you increasingly lower prices. We invite you to take a screenshot of our current prices and see how they are falling over time.

At EAP we prefer to demonstrate it with actions, not just with words.

So if you want to be part of EAP and save European agriculture while ensuring healthy and local products on your table, here are the 2 best options.

And remember, your purchase here makes a REAL difference.